Consumer Behavior : Building Marketing Strategy. Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

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TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF5415.33 .U6H38 2007 (Browse shelf(Opens below))	C1	Available	2015-3536

Includes bibliographical references and indexes.

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