Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. Terence A. Shimp.

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TextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF 5415.123 .S54 2003 (Browse shelf(Opens below))	C1	Available	2015-3524

Includes bibliographical references and indexes.

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