Marketing. William M. Pride, O.C. Ferrell.

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TextPublication details: Australia : South-Western Cengage Learning, 2012Edition: 2012 Instructor's ed./16th edDescription: 653p color ill 29 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Short-Loan Books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF 5415 .P658 2012 (Browse shelf(Opens below))	C1	Available	2015-3611

"16th ed."--Title page verso.

Includes bibliographical references and indexes.

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