Marketing Planning & Strategy. Subhash C. Jain.
Material type:
TextPublication details: Australia ; Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 8th edDescription: 643 p. : ill. ; 24 cmISBN: - 978-1426639074
- Marketing planning and strategy
- Marketing planning & strategy.
- 658.8/02 21
- HF 5415.13 .J35 2001
General circulation books
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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General circulation books
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Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | HF 5415.13 .J35 2001 (Browse shelf(Opens below)) | C1 | Available | 2015-3521 |
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| HF 5415.13 .D32 1995 Marketing management: | HF5415.13 .E54 1980 Marketing principles / | HF5415.13 .G84 1994 Marketing Management: | HF 5415.13 .J35 2001 Marketing Planning & Strategy. | HF5415.13 .K64 1972 Marketing management; analysis, planning, and control. | HF 5415.13 .K64 1994 Marketing management: | HF 5415.13 .K64 2000 Marketing management. |
Companion to: Marketing planning & strategy. 8th ed. 2000.
Includes bibliographical references.
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