Gaining and sustaining competitive advantage. Jay B. Barney.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2002Edition: 2nd edDescription: xxii, 600 p. : 24 cmISBN: - 978-0130307947
- 658.4 21
- HD 31 .B27 2002
General circulation books
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General circulation books
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Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | HD 31 .B27 2002 (Browse shelf(Opens below)) | C1 | Available | 2015-3337 |
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| HD 30.4 .R33 2008 Work-based learning : | HD30.4 .S28 2009 Research Methods for Business Students. | HD 30.4 .W5 2014 Essentials of business research: | HD 31 .B27 2002 Gaining and sustaining competitive advantage. | HD 31 .B369485 1999 Management : | HD 31 .B369485 1999 Management: | HD31 .B6188 2004 Contemporary Marketing / |
Includes bibliographical references and index.
Pt. I. The Logic of Strategic Analysis. Ch. 1. What Is Strategy? Ch. 2. What Is Performance? Ch. 3. Evaluating Environmental Threats. Ch. 4. Evaluating Environmental Opportunities. Ch. 5. Evaluating Firm Strengths and Weaknesses: The Resource-based View -- Pt. II. Business Strategies. Ch. 6. Vertical Integration. Ch. 7. Cost Leadership. Ch. 8. Product Differentiation. Ch. 9. Flexibility. Ch. 10. Tacit Collusion -- Pt. III. Corporate Strategies. Ch. 11. Strategic Alliances. Ch. 12. Corporate Diversification. Ch. 13. Organizing to Implement Corporate Diversification. Ch. 14. Mergers and Acquisitions. Ch. 15. International Strategies.
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