Gaining and sustaining competitive advantage. Jay B. Barney.

By:

Barney, Jay B

Material type:

TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2002Edition: 2nd edDescription: xxii, 600 p. : 24 cmISBN:

978-0130307947

Subject(s):

DDC classification:

658.4 21

LOC classification:

HD 31 .B27 2002

Contents:

Pt. I. The Logic of Strategic Analysis. Ch. 1. What Is Strategy? Ch. 2. What Is Performance? Ch. 3. Evaluating Environmental Threats. Ch. 4. Evaluating Environmental Opportunities. Ch. 5. Evaluating Firm Strengths and Weaknesses: The Resource-based View -- Pt. II. Business Strategies. Ch. 6. Vertical Integration. Ch. 7. Cost Leadership. Ch. 8. Product Differentiation. Ch. 9. Flexibility. Ch. 10. Tacit Collusion -- Pt. III. Corporate Strategies. Ch. 11. Strategic Alliances. Ch. 12. Corporate Diversification. Ch. 13. Organizing to Implement Corporate Diversification. Ch. 14. Mergers and Acquisitions. Ch. 15. International Strategies.

Item type:

General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HD 31 .B27 2002 (Browse shelf(Opens below))	C1	Available	2015-3337

Includes bibliographical references and index.

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