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Marketing. William M. Pride, O.C. Ferrell.

By:

Pride, William M, 1942-

Contributor(s):

Ferrell, O. C

Material type:

TextPublication details: Boston : Houghton Mifflin Co., 2008.Edition: 14th edDescription: 650 P: ill. ; 29 cmISBN:

978-0618799701 (hbk. : library ed.)
0618799702 (hbk. : library ed.)

Subject(s):

Marketing

LOC classification:

HF 5415 .P658 2008

Item type:

General circulation books

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library Fiction	Non-fiction	HF 5415 .P658 2008 (Browse shelf(Opens below))	Available	2015-3478

Rev. ed. of: Marketing : concepts and strategies. 2006.

Includes bibliographical references and indexes.

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