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Principles of marketing. Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextPublication details: Boston : Pearson Prentice Hall, 2012.Edition: 14th edDescription: xxiv, 613, [97] p. : col. ill. ; 29 cmISBN:
  • 978-1256366145
  • 0132167123
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF 5415 .K636 2012
Item type: General circulation books
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HF 5415 .K636 2012 (Browse shelf(Opens below)) C1 Available 2015-3388

Includes bibliographical references and index.

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