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Services marketing: Integrating customer focus across the firm. Valarie A. Zeithaml, Mary Jo Bitner.

By: Contributor(s): Material type: TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN:
  • 978-0072312211
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HD 9980.5 .Z45 2000
Online resources:
Item type: General circulation books
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Item type Current library Collection Call number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HD 9980.5 .Z45 2000 (Browse shelf(Opens below)) Available 2015-3446

Includes bibliographical references and index.

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