Basic marketing research: A decision-making approach. Naresh K. Malhotra.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 3rd edDescription: 763p ill 24cmISBN: - 978-0136037903 (hardcover : alk. paper)
- 658.8/3 22
- HF 5415.2 .M288 2009
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Includes bibliographical references and index.
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