Contagious : How To Build Word of Mouth in The Digital Age/ Jonah Berger.

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TextPublication details: New York : Simon & Schuster, c2013.Description: viii, 244 p. : ill. ; 22 cmISBN:

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Contents:

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF5415.153 .B463 2013 (Browse shelf(Opens below))	1	Available	2015-2043

Includes bibliographical references (p. [215]-233) and index.

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

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