Essentials of business research: A guide to doing your research project. Jonathan Wilson.
Material type:
TextPublication details: London Sage publications 2014Edition: 2nd editionDescription: xxii, 352 pages ; 24 cmISBN: - 9781446257326
- 1446257320
- HD 30.4 .W5 2014
General circulation books
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General circulation books
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Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | HD 30.4 .W5 2014 (Browse shelf(Opens below)) | C1 | Available | 2015-1826 |
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| HD 30.4 .E47 2001 Business research methods. | HD 30.4 .R33 2008 Work-based learning : | HD30.4 .S28 2009 Research Methods for Business Students. | HD 30.4 .W5 2014 Essentials of business research: | HD 31 .B27 2002 Gaining and sustaining competitive advantage. | HD 31 .B369485 1999 Management : | HD 31 .B369485 1999 Management: |
Previous edition: 2010.
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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