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Brands that rock / Roger Blackwell, Tina Stephan.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xi, 240 p. ; 24 cmISBN:
  • 0471455172 (cloth)
Other title:
  • At head of title: What business leaders can learn from the world of rock and roll
Subject(s): LOC classification:
  • ML3790 .B6 2004
Online resources:
Contents:
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
Item type: General circulation books
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction ML3790 .B6 2004 (Browse shelf(Opens below)) 1 Available 2014-2290

Includes bibliographical references and index.

From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.

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