Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

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TextPublication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 28 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Nairobi Library General Stacks	Non-fiction	HF5415 .Z53 2002 (Browse shelf(Opens below))	c1	Available	2014-2062

Includes bibliographical references and index.

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