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Marketing research: An applied orientation. Naresh K. Malhotra.

By: Material type: TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 3rd edDescription: xxxv, 763, [61] p. : ill. ; 26 cmISBN:
  • 978-0130830445 (case)
Subject(s): LOC classification:
  • HF 5415.2 .M29 1999
Item type: General circulation books
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Item type Current library Collection Call number Copy number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HF 5415.2 .M29 1999 (Browse shelf(Opens below)) C2 Available 2015-3383
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HF 5415.2 .M29 1999 (Browse shelf(Opens below)) C1 Available 2014-2046

Includes bibliographical references (p. N1-N34) and index.

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