Marketing : Concepts and strategies. William M. Pride, O.C. Ferrell.

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TextPublication details: Boston : Houghton Mifflin Co., c2003.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 29 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Nairobi Library General Stacks	Non-fiction	HF5415 .P658 2003 (Browse shelf(Opens below))	1	Available	2014-1403

Includes bibliographical references and indexes.

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