Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: - 9780073381091 (alk. paper)
- 0073381098 (alk. paper)
- 659.1 22
- HF5823 .B387 2009
General circulation books
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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General circulation books
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Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | HF5823 .B387 2009 (Browse shelf(Opens below)) | C1 | Available | 2014-1290 |
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| HF5821 .B62 2002 Contemporary advertising / | HF5821 .B62 2002 Contemporary advertising / | HF5823 .B387 2005 Advertising and promotion : | HF5823 .B387 2009 Advertising and promotion : | HF5823 .H185 2005 Advertising and promotion : | HF 5823 .J7172 2004 Fables, fashions, and facts about advertising; | HF5823 .W455 2000 Advertising : |
Includes indexes.
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