Contemporary advertising / William F. Arens.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072415444 (alk. paper)
- 0072451769 (CDROM)
- 659.1 21
- HF5821 .B62 2002
General circulation books
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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General circulation books
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Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | HF5821 .B62 2002 (Browse shelf(Opens below)) | C1 | Available | 2014-1228 | |
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General circulation books
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Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | HF5821 .B62 2002 (Browse shelf(Opens below)) | C2 | Available | 2014-1033 |
Browsing Presbyterian University of East Africa - Main Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5726 .T373 2012 Model business letters, emails and other business documents. | HF5726 .T373 2012 Model business letters, emails and other business documents. | HF5821 .B62 2002 Contemporary advertising / | HF5821 .B62 2002 Contemporary advertising / | HF5823 .B387 2005 Advertising and promotion : | HF5823 .B387 2009 Advertising and promotion : | HF5823 .H185 2005 Advertising and promotion : |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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