Marketing to moviegoers: A handbook of strategies and tactics Robert Marich.

By:

Marich, Robert

Material type:

TextPublication details: Carbondale : Southern Illinois University Press, c2008.Edition: 2nd edDescription: xii, 318 p. : ill. ; 24 cmISBN:

9780809328840 (alk. paper)
0809328844 (alk. paper)

Subject(s):

LOC classification:

REF PN 1995.9.M29 M37 2008

Online resources:

Table of contents only

Contents:

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.

Item type:

Reference

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks		REF PN1995.9.M29 M37 2008 (Browse shelf(Opens below))	3	Available	2014-1038
General circulation books	Presbyterian University of East Africa - Main Library General Stacks		REF PN1995.9.M29 M37 2008 (Browse shelf(Opens below))	4	Available	2014-1039
General circulation books	Presbyterian University of East Africa - Main Library General Stacks		REF PN1995.9.M29 M37 2008 (Browse shelf(Opens below))	5	Available	2014-1040
General circulation books	Presbyterian University of East Africa - Main Library General Stacks		REF PN1995.9.M29 M37 2008 (Browse shelf(Opens below))	7	Available	2014-1042
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	REF PN1995.9.M29 M37 2008 (Browse shelf(Opens below))	6	In transit from Presbyterian University of East Africa - Main Library to Presbyterian University of East Africa - Nairobi Library since 27/10/2023	2014-1041

Includes index.

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