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Marketing research / Donald R. Cooper, Pamela S. Schindler.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, 2006.Edition: 1st edDescription: xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.)ISBN:
  • 0072837861 (alk. paper)
Subject(s): LOC classification:
  • HF5415.2  .C635 2006
Item type: General circulation books
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Holdings
Item type Current library Call number Copy number Status Barcode
General circulation books General circulation books Presbyterian University of East Africa - Main Library General Stacks HF5415.2 .C635 2006 (Browse shelf(Opens below)) Available 2015-10952
General circulation books General circulation books Presbyterian University of East Africa - Nairobi Library General Stacks HF5415.2 .C635 2006 (Browse shelf(Opens below)) copy 1 Available 140020001090
General circulation books General circulation books Presbyterian University of East Africa - Nairobi Library General Stacks HF5415.2 .C635 2006 (Browse shelf(Opens below)) copy 2 Available 140020001089

Includes bibliographical references (p. 726-749) and indexes.

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