Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

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TextPublication details: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd edDescription: xv, 401 p. : ill. ; 24 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Nairobi Library General Stacks	Non-fiction	HF5415.32 .M66 2011 (Browse shelf(Opens below))	Copy 1	Available	020020006276

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.

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