Advertising and integrated brand promotion / Thomas C. O�Guinn, Chris T. Allen, Richard J. Semenik.

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TextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library	HF5821 .O34 2006 (Browse shelf(Opens below))	Available	140020005025

Includes bibliographical references and indexes.

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