Measuring advertising effectiveness / [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.

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TextPublication details: New York : McGraw-Hill, 1963.Description: 399 p. : illus ; 24 cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library	HF5813.U6 L8 1963 (Browse shelf(Opens below))	Available	1400200031835

Includes bibliography.

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