Marketing management : analysis, planning, and control / Philip Kotler.

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TextPublication details: Englewood Cliffs, N.J : Prentice-Hall, c1980.Edition: 4th edDescription: xi, 722 p. : ill ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library	HF5415.13 .K64 1980 (Browse shelf(Opens below))	Available	020020014953

Includes bibliographical references and indexes.

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