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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Material type: TextTextPublication details: Boston, Mass : McGraw-Hill, c2003.Edition: 9th edDescription: 624, 29 p. : ill. ; 28 cmISBN:
  • 0072464208 (alk. paper)
Subject(s): LOC classification:
  • HF5415 .M378 2003
Item type: Short-Loan Books
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Short-Loan Books Short-Loan Books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HF5415 .M378 2003 (Browse shelf(Opens below)) 1 Available 020020013677
General circulation books General circulation books Presbyterian University of East Africa - Nairobi Library General Stacks HF5415 .M378 2003 (Browse shelf(Opens below)) 2 Available 140020001082
General circulation books General circulation books Presbyterian University of East Africa - Nairobi Library General Stacks HF5415 .M378 2003 (Browse shelf(Opens below)) 3 Available 140020001085
Browsing Presbyterian University of East Africa - Nairobi Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415 .K452 2007 Marketing : HF5415.L2624 1999 Marketing / HF5415 .M29474 Marketing. HF5415 .M378 2003 Essentials of marketing : HF5415 .S745 2001 Marketing / HF5415 .Z53 2002 Effective marketing : HF5415.1 .B4155 2007 Marketing :

Includes bibliographical references and indexes.

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