Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

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TextPublication details: Boston : Houghton Mifflin, c1983.Edition: 3rd edDescription: xxvii, 735 p. : ill. (some col.) ; 26 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library	HF5415 .P658 1983 (Browse shelf(Opens below))	Withdrawn	020020013673

Includes bibliographical references and indexes.

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