Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : McGraw-Hill, c2002.Edition: 7th edDescription: xvi, 685 p. : ill. ; 26 cmISBN: - 0072429461 (alk. paper) :
- HF5415 .C6944 2002
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Presbyterian University of East Africa - Main Library | HF5415 .C6944 2002 (Browse shelf(Opens below)) | Available | 020020012678 | |
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General circulation books
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Presbyterian University of East Africa - Main Library | HF5415 .C6944 2002 (Browse shelf(Opens below)) | Available | 020020012679 |
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| HF5415 .A57 1977 Reading in marketing 77/78 : | HF5415 .B485 2006. principles and practice of markerting / | HF5415 .C6944 2002 Strategic marketing management cases / | HF5415 .C6944 2002 Strategic marketing management cases / | HF 5415 .D37 2011 Transform your business | HF5415 .E33 2007 Marketing Communications / | HF5415 .E58 1969 Introduction to modern marketing: |
Includes bibliographical references and index.
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