Marketing warfare/ (Record no. 999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000001031 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140825163934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041204s1986 |||| ||||c| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007052730x |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | tlc00000019 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PUL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R544 1986 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries,Al. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing warfare/ |
| Statement of responsibility, etc | by Al Ries. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Newyork,St Louis : |
| Name of publisher, distributor, etc | Mcgraw Hill Book Co., |
| Date of publication, distribution, etc | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,216 p. : |
| Dimensions | 22 cm. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries,AL. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trout Jack. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 041217 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General circulation books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Library of Congress Classification | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | 26/12/2012 | Donation | HF5415 .R544 1986 | 020010001126 | 26/12/2012 | 26/12/2012 | General circulation books |