The marketing glossary : (Record no. 30438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00971cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1544322 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151029130100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 911101s1992 nyua bf 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91040284 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 081445030X : |
| Terms of availability | $34.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | PUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C5414 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clemente, Mark N. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing glossary : |
| Remainder of title | Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. |
| Statement of responsibility, etc | Mark N. Clemente. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | American Management Association, |
| Date of publication, distribution, etc | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 392 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 389-392). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Handbooks, manuals, etc. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | General circulation books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | Reference | 29/10/2015 | BOOKS FOR AFRICA | 2015-11635 | HF5415 .C5414 1992 | 2015-3628 | 29/10/2015 | C1 | 29/10/2015 | Reference |