MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02357pam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
5326509 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140917161304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041215s2009 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004065952 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA525126 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0240806875 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm57311786 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)5326509 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
PUL |
| Modifying agency |
YDX |
| -- |
UKM |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
REF PN 1995.9 |
| Item number |
.M29 M37 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marich, Robert. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing to moviegoers: |
| Remainder of title |
A handbook of strategies and tactics. |
| Statement of responsibility, etc |
Robert Marich. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Burlington, MA : |
| Name of publisher, distributor, etc |
Elsevier Focal Press, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 318 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 287) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
Creative strategy -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Market research -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Paid media advertising -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Promotional tie-ins/product placement -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Merchandising -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Publicity -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Distribution to theaters -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Exhibition -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Major studios -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Independent distributors -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Foreign language films -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Prints & advertising funds. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents is an essential guide to film marketing. As digital technology makes it easier to produce films, the volume of films continues to grow, making it more and more difficult to ensure that each individual film has an audience. This book describes how major studios and independent distributors develop a targeted marketing plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence in and generate excitement among investors and distributors and enable the film to be seen by the public." "Marketing to Moviegoers will be an invaluable resource for film marketing executives who need to understand theatrical distribution, consumer product marketers that participate in ties-ins with movies, aspiring filmmakers, and students who want to learn about the process from a practical point of view."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Motion pictures |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Motion pictures |
| General subdivision |
Distribution. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
General circulation books |
