Marketing to moviegoers: (Record no. 23728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01447cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15254182 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140926121137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080409s2009 ilua s001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008016284 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA8C1904 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 014783501 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780809328840 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0809328844 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn222251055 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUL |
| Transcribing agency | PUL |
| Modifying agency | PUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | REF PN 1995.9.M29 |
| Item number | M37 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marich, Robert. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing to moviegoers: |
| Remainder of title | A handbook of strategies and tactics |
| Statement of responsibility, etc | Robert Marich. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Carbondale : |
| Name of publisher, distributor, etc | Southern Illinois University Press, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 318 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Motion pictures |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Motion pictures |
| General subdivision | Distribution. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0815/2008016284.html">http://www.loc.gov/catdir/toc/ecip0815/2008016284.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Collection code | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | General Stacks | 16/09/2014 | DON. BOOKS FOR AFRICA | REF PN1995.9.M29 M37 2008 | 2014-1038 | 16/09/2014 | 3 | 16/09/2014 | General circulation books | |||||||
| Library of Congress Classification | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | General Stacks | 16/09/2014 | BOOKS FOR AFRICA | REF PN1995.9.M29 M37 2008 | 2014-1039 | 16/09/2014 | 4 | 16/09/2014 | General circulation books | |||||||
| Library of Congress Classification | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | General Stacks | 16/09/2014 | DON. BOOKS FOR AFRICA | REF PN1995.9.M29 M37 2008 | 2014-1040 | 16/09/2014 | 5 | 16/09/2014 | General circulation books | |||||||
| Library of Congress Classification | Presbyterian University of East Africa - Nairobi Library | Presbyterian University of East Africa - Main Library | General Stacks | 16/09/2014 | BOOKS FOR AFRICA | 1 | REF PN1995.9.M29 M37 2008 | 2014-1041 | 27/10/2023 | 6 | 16/09/2014 | General circulation books | Non-fiction | 27/10/2023 | ||||
| Library of Congress Classification | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | General Stacks | 16/09/2014 | DON. BOOKS FOR AFRICA | REF PN1995.9.M29 M37 2008 | 2014-1042 | 16/09/2014 | 7 | 16/09/2014 | General circulation books |