Mass media research : (Record no. 20445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a22002052 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000021328 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140825165346.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120920s2006 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534647189 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .W47 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 245 10 - TITLE STATEMENT | |
| Title | Mass media research : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Roger D. Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont, CA : |
| Name of publisher, distributor, etc | Thomson, Wadsworth, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 468 p. : |
| Other physical details | ill ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Research. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120920 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | 26/12/2012 | PURCHASE | 12 | 1 | P91.3 .W47 2006 | 140020005035 | 29/09/2023 | 18/09/2023 | c1 | 26/12/2012 | General circulation books |