Selling the invisible: (Record no. 1124)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000001158 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140825163937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041216s1997 |||| ||||c| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0446520942 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | tlc00000067 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUL |
| Transcribing agency | PUL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .B425 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beckwith, Harry |
| 245 00 - TITLE STATEMENT | |
| Title | Selling the invisible: |
| Remainder of title | a field guide to modern marketing. |
| Statement of responsibility, etc | by Harry Beckwith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Warner Books,inc, |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,252 p. : |
| Dimensions | 20 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 041220 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General circulation books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Presbyterian University of East Africa - Main Library | Presbyterian University of East Africa - Main Library | 26/12/2012 | Donation | HD9980.5 .B425 1997 | 020010001281 | 26/12/2012 | 26/12/2012 | General circulation books |