Media essentials : a brief introduction /
Campbell, Richard, 1949-
Media essentials : a brief introduction / Richard Campbell, Christopher R. Martin, Bettina Fabos, Shawn Harmsen. - Fifth edition. - New York BEDFORD 2011 - xxxvi, 455 pages, 56 variously numbered pages : illustrations (chiefly color) ; 24 cm
Contains bibliographical references and index.
Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research.
9780312628291
2020304151
Mass media and culture--United States.
Popular culture--United States.
P 94.65 / .U6C365 2011
302.23/0973
Media essentials : a brief introduction / Richard Campbell, Christopher R. Martin, Bettina Fabos, Shawn Harmsen. - Fifth edition. - New York BEDFORD 2011 - xxxvi, 455 pages, 56 variously numbered pages : illustrations (chiefly color) ; 24 cm
Contains bibliographical references and index.
Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research.
9780312628291
2020304151
Mass media and culture--United States.
Popular culture--United States.
P 94.65 / .U6C365 2011
302.23/0973