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The media of mass communication.

Vivian, John.

The media of mass communication. John Vivian. - 5th ed. - Boston : Allyn and Bacon, 1999 - xxv, 524 p. : col.ill. ; 26 cm.

Includes index.

ISBN: 0205287395

LCCN: 2001022606

Subjects--Topical Terms:
Mass media.

LC Class. No.: P 90 / .V53 1999

Dewey Class. No.: 302.23

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