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Marketing:

Schoell, William F.

Marketing: Contemporary concepts and practices. William F. Schoell, Joseph P. Guiltinan. - 4th ed. - Boston : Allyn and Bacon, c1990. - xxiv, 790 p. : col. ill. ; 26 cm.

Includes bibliographical references (p. 758-767) and indexes.

ISBN: 978-0205120717

LCCN: 89038619

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .S357 1990

Dewey Class. No.: 658.8

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