Marketing in the hospitality industry.
Nykiel, Ronald A.
Marketing in the hospitality industry. Ronald A. Nykiel. - 4th ed. - East Lansing, Mich. : Educational Institute, American Hotel & Lodging Association, c2003. - xiv, 337 p. : ill. ; 23 cm.
Includes bibliographical references (p. [327]-329) and index.
0866122540
2004269774
Hospitality industry--Marketing.
TX 911.3 / .M3N94 2003
647.94/068/8
Marketing in the hospitality industry. Ronald A. Nykiel. - 4th ed. - East Lansing, Mich. : Educational Institute, American Hotel & Lodging Association, c2003. - xiv, 337 p. : ill. ; 23 cm.
Includes bibliographical references (p. [327]-329) and index.
0866122540
2004269774
Hospitality industry--Marketing.
TX 911.3 / .M3N94 2003
647.94/068/8