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Developing business strategies

Aaker, David A.

Developing business strategies David A. Aaker. - 4th ed. - New York : Wiley, c1995. - xv, 379 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471118141 (acidfree paper)

LCCN: 94040291

Subjects--Topical Terms:
Strategic planning.
Marketing--Management.

LC Class. No.: HD 30.28 / .A23 1995

Dewey Class. No.: 658.4/012

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