The marketing glossary :
Clemente, Mark N.
The marketing glossary : Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. Mark N. Clemente. - New York : American Management Association, c1992. - vii, 392 p. : ill. ; 24 cm.
Includes bibliographical references (p. 389-392).
081445030X : $34.95
91040284
Marketing--Handbooks, manuals, etc.
HF5415 / .C5414 1992
The marketing glossary : Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. Mark N. Clemente. - New York : American Management Association, c1992. - vii, 392 p. : ill. ; 24 cm.
Includes bibliographical references (p. 389-392).
081445030X : $34.95
91040284
Marketing--Handbooks, manuals, etc.
HF5415 / .C5414 1992