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Marketing Planning & Strategy.

Jain, Subhash C., 1942-

Marketing Planning & Strategy. Marketing planning and strategy Subhash C. Jain. - 8th ed. - Australia ; Cincinnati, Ohio : South-Western College Pub., c2001. - 643 p. : ill. ; 24 cm.

Companion to: Marketing planning & strategy. 8th ed. 2000.

Includes bibliographical references.

ISBN: 978-1426639074

LCCN: 2008941127

Subjects--Topical Terms:
Marketing--Management--Case studies.

LC Class. No.: HF 5415.13 / .J35 2001

Dewey Class. No.: 658.8/02

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