Advanced Marketing Strategy:
Urban, Glen L.
Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
978-0138519404
90035900
Marketing--Management.
Strategic planning.
HF 5415.13 / .U73 1991
658.8/02
Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
978-0138519404
90035900
Marketing--Management.
Strategic planning.
HF 5415.13 / .U73 1991
658.8/02