Gaining and sustaining competitive advantage.
Barney, Jay B.
Gaining and sustaining competitive advantage. Jay B. Barney. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2002 - xxii, 600 p. : 24 cm.
Includes bibliographical references and index.
The Logic of Strategic Analysis. What Is Strategy? What Is Performance? Evaluating Environmental Threats. Evaluating Environmental Opportunities. Evaluating Firm Strengths and Weaknesses: The Resource-based View -- Business Strategies. Vertical Integration. Cost Leadership. Product Differentiation. Flexibility. Tacit Collusion -- Corporate Strategies. Strategic Alliances. Corporate Diversification. Organizing to Implement Corporate Diversification. Mergers and Acquisitions. International Strategies. Pt. I. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Pt. II. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Pt. III. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15.
978-0130307947
00066890
Industrial management.
Strategic planning.
Competition.
HD 31 / .B27 2002
658.4
Gaining and sustaining competitive advantage. Jay B. Barney. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2002 - xxii, 600 p. : 24 cm.
Includes bibliographical references and index.
The Logic of Strategic Analysis. What Is Strategy? What Is Performance? Evaluating Environmental Threats. Evaluating Environmental Opportunities. Evaluating Firm Strengths and Weaknesses: The Resource-based View -- Business Strategies. Vertical Integration. Cost Leadership. Product Differentiation. Flexibility. Tacit Collusion -- Corporate Strategies. Strategic Alliances. Corporate Diversification. Organizing to Implement Corporate Diversification. Mergers and Acquisitions. International Strategies. Pt. I. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Pt. II. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Pt. III. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15.
978-0130307947
00066890
Industrial management.
Strategic planning.
Competition.
HD 31 / .B27 2002
658.4