Marketing Management:
Guiltinan, Joseph P.
Marketing Management: Strategies and Programs. Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, c1994. - xvi, 480 p. : col. ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
978-0070489718 (alk. paper) : $48.95
93022754
Marketing--Management.
HF 5415.13 / .G84 1994
658.8
Marketing Management: Strategies and Programs. Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, c1994. - xvi, 480 p. : col. ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
978-0070489718 (alk. paper) : $48.95
93022754
Marketing--Management.
HF 5415.13 / .G84 1994
658.8