Marketing research:
Burns, Alvin C.
Marketing research: Instructor's manual. Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - 427 p. ; 28 cm.
Includes bibliographical references and index.
978-0131477537
2005053464
SPSS for Windows.
Marketing research.
HF 5415.2 / .B779 2006
Marketing research: Instructor's manual. Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - 427 p. ; 28 cm.
Includes bibliographical references and index.
978-0131477537
2005053464
SPSS for Windows.
Marketing research.
HF 5415.2 / .B779 2006