Essentials of marketing:
Perreault, William D.
Essentials of marketing: A marketing strategy planning approach. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 11th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)
System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. Includes index.
Includes bibliographical references (p. 601-655).
978-0073404714 (alk. paper) 978-0073404713 (alk. paper)
2007027229
Marketing.
HF 5415 / .M378 2008
658.8
Essentials of marketing: A marketing strategy planning approach. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 11th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)
System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. Includes index.
Includes bibliographical references (p. 601-655).
978-0073404714 (alk. paper) 978-0073404713 (alk. paper)
2007027229
Marketing.
HF 5415 / .M378 2008
658.8