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Basic marketing research:

Malhotra, Naresh K.

Basic marketing research: A decision-making approach. Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2009. - 763p ill 24cm

Includes bibliographical references and index.

ISBN: 978-0136037903 (hardcover : alk. paper)

LCCN: 2008025797

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .M288 2009

Dewey Class. No.: 658.8/3

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