Marketing research:
Malhotra, Naresh K.
Marketing research: An applied orientation. Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - xxxv, 763, [61] p. : ill. ; 26 cm.
Includes bibliographical references (p. N1-N34) and index.
978-0130830445 (case)
98038880
Marketing research.
Marketing research--Methodology.
HF 5415.2 / .M29 1999
Marketing research: An applied orientation. Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - xxxv, 763, [61] p. : ill. ; 26 cm.
Includes bibliographical references (p. N1-N34) and index.
978-0130830445 (case)
98038880
Marketing research.
Marketing research--Methodology.
HF 5415.2 / .M29 1999