Marketing.
Kerin, Roger A.
Marketing. Roger A. Kerin ... [et al.]. - 8th ed. - Boston, Mass. McGraw-Hill/Irwin, 2003 - xliii, 741 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 682-710) and indexes.
0072828803
Marketing.
HF5415 / .M29474
Marketing. Roger A. Kerin ... [et al.]. - 8th ed. - Boston, Mass. McGraw-Hill/Irwin, 2003 - xliii, 741 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 682-710) and indexes.
0072828803
Marketing.
HF5415 / .M29474