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Mass media research :

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, CA : Thomson, Wadsworth, c2006. - xii, 468 p. : ill ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0534647189

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / .W47 2006

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