Business marketing management :
Hutt, Michael D.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 9th ed. - Mason, OH : Thomson South-Western, 2007. - xxx, 658 p. : ill ; 26 cm.
Includes bibliographical references and indexes.
0324316852
Industrial marketing--Management.
HF 5415.13 / .H87 2007
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 9th ed. - Mason, OH : Thomson South-Western, 2007. - xxx, 658 p. : ill ; 26 cm.
Includes bibliographical references and indexes.
0324316852
Industrial marketing--Management.
HF 5415.13 / .H87 2007